Peter Melvin Joins SoundTube as VP for Commercial Audio

SoundTube Entertainment, a leading innovator in commercial audio solutions, is thrilled to announce the appointment of Peter Melvin as the new vice president of commercial audio products. With his extensive experience and proven track record in the AV industry, Peter is set to drive SoundTube’s growth and partnerships in the market.

Peter brings a wealth of experience to SoundTube, having previously served in key leadership roles at prominent AV companies. At Herman Pro AV, SoundTube’s largest distributor at that time, the Herman family blossomed to become one of the fastest growing AV companies in the industry. His tenure at IAVI, a national pro AV distributor, was marked by exceptional growth, where the amazing team at IAVI increased annual revenue fourfold in just three years.

Known for his effective leadership style, Peter has a reputation for fostering a fun and collaborative work environment that brings staff together. His ability to create a positive company culture aligns perfectly with SoundTube’s values and vision for the future.

“I’m incredibly excited to join the SoundTube team and contribute to the company’s growth trajectory,” said Peter Melvin. “Having worked closely with SoundTube products in the past, I am pumped to join a US based family run business where we can partner with integrators, rep groups and consultants. Our goal is to build strong relationships while delivering creative audio solutions and providing great customer experiences — while always having fun!”

Shannon Humphrey, president of SoundTube, expressed enthusiasm about the new addition to the leadership team: “Peter’s extensive industry knowledge, proven leadership skills, and his experience with our products make him an ideal fit for this role. We’re confident that his expertise will significantly impact our growth and strengthen our position in the commercial audio market.”

Outside of work, Peter enjoys a wonderful life in Healdsburg, California with his wife Melissa and their rescue doodle, Gracie Lou. He is known as the purveyor of fun, loves cigars and is an avid pickleball enthusiast.

SoundTube looks forward to the positive impact Peter Melvin will bring to the company and its customers in his new role as Vice President.